Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Possibilities of social networ...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2,364
Markenführung
2,364
Brand
847
Markenartikel
843
Consumer behaviour
512
Konsumentenverhalten
512
Brand image
450
Markenimage
450
Deutschland
375
Germany
375
Marketing management
211
Marketingmanagement
211
Social Web
189
Social web
189
Beziehungsmarketing
181
Relationship marketing
181
Internet marketing
138
Online-Marketing
138
Theorie
130
Theory
130
Luxury goods
122
Luxusgüter
122
Corporate reputation
116
Firmenimage
116
USA
108
United States
108
Marketing
96
International marketing
91
Internationales Marketing
91
Handelsmarke
89
Store brand
89
Advertising effects
79
Werbewirkung
79
Erfolgsfaktor
72
Success factor
72
Corporate Social Responsibility
71
Corporate social responsibility
71
Fashion
66
Mode
65
India
64
more ...
less ...
Online availability
All
Undetermined
457
Free
23
Type of publication
All
Article
2,934
Type of publication (narrower categories)
All
Book section
Article in journal
13,010
Aufsatz in Zeitschrift
13,010
Aufsatz im Buch
2,934
Working Paper
1,376
Graue Literatur
1,344
Non-commercial literature
1,344
Arbeitspapier
1,022
Hochschulschrift
930
Thesis
715
Case study
483
Fallstudie
483
Collection of articles of several authors
441
Sammelwerk
441
Aufsatzsammlung
298
Article
195
Conference paper
145
Konferenzbeitrag
145
Reprint
138
Konferenzschrift
109
Bibliografie enthalten
101
Bibliography included
101
Ratgeber
87
Lehrbuch
86
Guidebook
82
Textbook
72
Conference proceedings
64
Handbook
39
Handbuch
39
Dissertation u.a. Prüfungsschriften
37
Bibliographie
30
Collection of articles written by one author
30
Interview
30
Sammlung
30
Conference Paper
24
Amtsdruckschrift
19
Government document
19
Systematic review
19
Übersichtsarbeit
19
Fallstudiensammlung
18
more ...
less ...
Language
All
English
1,674
German
1,255
French
5
Italian
2
Author
All
Esch, Franz-Rudolf
59
Burmann, Christoph
31
Baumgarth, Carsten
27
Meffert, Heribert
20
Ahlert, Dieter
16
Bauer, Hans H.
15
Bruhn, Manfred
14
Keller, Kevin Lane
14
Fournier, Susan
13
King, Stephen
13
Strödter, Kristina
12
Meyer, Anton
11
Sattler, Henrik
11
Langner, Tobias
10
Michael, Bernd M.
10
Binckebanck, Lars
9
Fischer, Alexander
9
Park, C. Whan
9
Fantapié Altobelli, Claudia
8
Huber, Frank
8
Kilian, Karsten
8
Knörle, Christian
8
Woisetschläger, David
8
Adeola, Ogechi
7
Bald, Thorsten
7
Berndt, Ralph
7
Beverland, Michael B.
7
Calder, Bobby J.
7
Herrmann, Andreas
7
MacInnis, Deborah J.
7
Mogaji, Emmanuel
7
Schmitt, Bernd
7
Tybout, Alice M.
7
Baetzgen, Andreas
6
Förster, Kati
6
Hartmann, Kerstin
6
Ind, Nicholas
6
Könecke, Thomas
6
Meurer, Jörg
6
Olbrich, Rainer
6
more ...
less ...
Institution
All
Eidgenössisches Institut für Geistiges Eigentum
1
Published in...
All
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
41
The Routledge companion to contemporary brand management
31
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The evolution of brands : from signals of quality to storehouses of trust
24
Brand Content : die Marke als Medienereignis
20
Brand Planning : starke Strategien für Marken und Kampagnen
20
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
20
Innovative Markenführung und -implementierung
20
Dienstleistungsmarken : Forum Dienstleistungsmanagement
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
18
Handbook of brand relationships
18
Kellogg on branding : the marketing faculty of the Kellogg School of Management
18
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
18
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
18
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
The definitive book of branding
18
Brand management in emerging markets : theories and practice
17
Brands and branding
17
Consumer-brand relationships : theory and practice
17
Best practice der Markenführung
16
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
15
Brands : interdisciplinary perspectives
15
Handbook on brand and experience management
15
Measuring and managing brands
15
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
15
Strong brands, strong relationships
15
The brand challenge : adapting branding to sectorial imperatives
15
A master class in brand planning : the timeless works of Stephen King
14
Branded spaces : experience enactments and entanglements
14
Cases on branding strategies and product development : successes and pitfalls
14
Corporate brand and corporate reputation
14
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
14
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
14
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
14
Brand management ; Vol. 2
13
Brand management ; Vol. 3
13
more ...
less ...
Source
All
ECONIS (ZBW)
2,934
Showing
1
-
10
of
2,934
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does gamification affect customer
brand
engagement and
brand
value co-creation?
Baranidharan, S.
;
Sophia, J. Sharon
;
Mohan, Chippy
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 258-276)
.
2023
Persistent link: https://www.econbiz.de/10014414233
Saved in:
2
Brand
valuation and contemporary methods used in determining
brand
value : a financial perspective
Sahin, Ibrahim Erem
- In:
Financial ecosystem and strategy in the digital era : …
,
(pp. 327-354)
.
2021
Persistent link: https://www.econbiz.de/10012615110
Saved in:
3
The black box of consumer behaviour and
brand
value perception : case study of the Slovak Republic
Majerova, Jana
;
Križanová, Anna
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 97-121)
.
2020
Persistent link: https://www.econbiz.de/10012250610
Saved in:
4
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
5
Brand
value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
6
The organic view of the
brand
: a
brand
value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
Advances in corporate branding
,
(pp. 148-174)
.
2017
Persistent link: https://www.econbiz.de/10011585002
Saved in:
7
Luxury
brand
perception and consumer attitude to extended luxury
brand
: a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
8
Customer-based corporate
brand
equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
9
Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
Saved in:
10
Measuring the market performance of brands : applications in
brand
management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
