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Handbook of consumer psychology
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26
Handbook of strategic e-business management
23
Kellogg on marketing : the marketing faculty of the kellog school of management
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21
Electronic Services
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Product experience
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The evolution of brands : from signals of quality to storehouses of trust
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E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
19
Measuring and managing brands
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
18
Handbook of brand relationships
18
Leitfaden Online-Marketing ; [Bd. 1]
18
Market orientation : transforming food and agribusiness around the customer
18
The Routledge companion to strategic marketing
18
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
17
Marketing in the new global order : challenges and opportunities
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Consumer culture theory
16
Cross-cultural and critical perspectives on brands
16
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
16
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
16
Handbook of qualitative research methods in marketing
16
Handbuch Multi-Channel-Marketing
16
Modelle im E-Business
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New developments and approaches in consumer behavior research
16
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
16
Selected readings on information technology and business systems management
16
The Routledge companion to digital consumption
16
Transforming e-business practices and applications : emerging technologies and concepts
16
Consumer-brand relationships : theory and practice
15
Contemporary research in e-branding
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Kellogg on marketing
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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1
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
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2
Suche im WWW: Nachfrageverhalten und Implikatoren für Anbieter
Will, Andreas
;
Steck, Werner
- In:
Electronic business engineering
,
(pp. 289-307)
.
1999
Persistent link: https://www.econbiz.de/10001408140
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3
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
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4
Emergent Internet technology applications for relationship marketing : a customer-centered view
Shapiro, Jon M.
;
Romano, Jr., Nicholas C.
;
Mittal, Banwari
- In:
Customer relationship management in electronic markets
,
(pp. 85-108)
.
2003
Persistent link: https://www.econbiz.de/10002410980
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5
E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
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6
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
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7
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
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8
Merchant selection and pricing strategy for a platform firm in the online group buying market
Ando, Tomohiro
- In:
Data mining and analytics
,
(pp. 209-230)
.
2018
Persistent link: https://www.econbiz.de/10011823528
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9
Digital marketing strategies based on the e-business model : literature review and future directions
Saura, José Ramón
;
Palos-Sanchez, Pedro R.
;
Correia, …
- In:
Organizational transformation and managing innovation …
,
(pp. 86-103)
.
2019
Persistent link: https://www.econbiz.de/10011950371
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10
Strategic marketing and e-business
Rudd, John M.
;
Shepherd, Neil
;
Lee, Nick
- In:
Handbook of strategic e-business management
,
(pp. 309-324)
.
2014
Persistent link: https://www.econbiz.de/10010233071
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