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Hassan, M. Kabir
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Aishath Muneeza
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Handbook of consumer psychology
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
34
The Routledge companion to identity and consumption
34
Advertising theory
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The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
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The handbook of Islamic banking
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International advertising and communication : current insights and empirical findings
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The advertising and consumer culture reader
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Cutting edge international research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
21
Breaking new ground in theory and practice
20
Islamic insurance : trends, opportunities and the future of Takaful
20
Product experience
20
Euromoney encyclopedia of Islamic finance
19
The SAGE handbook of marketing ethics
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Explorations in critical studies of advertising
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Handbook of Islamic marketing
18
The Sage handbook of advertising
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The evolution of brands : from signals of quality to storehouses of trust
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Wealth Management and Investment in Islamic Settings : Opportunities and Challenges
18
Handbook of brand relationships
17
Handbook of ethics of Islamic economics and finance
17
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
17
The foundations of Islamic banking : theory, practice and education
17
New developments and approaches in consumer behavior research
16
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
FinTech in Islamic Financial Institutions : Scope, Challenges, and Implications in Islamic Finance
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
14
Designing and communicating experience
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1
Islamic
advertising
revisited : implications of Islamic principles in
advertising
Jaapar, Nurzahidah Haji
;
Halim, Anis Husna Abdul
; …
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 269-282)
.
2022
Persistent link: https://www.econbiz.de/10013174371
Saved in:
2
The
ethics
of consumption in
Islam
Ezzati, Morteza
- In:
Handbook of ethics of Islamic economics and finance
,
(pp. 472-500)
.
2020
Persistent link: https://www.econbiz.de/10012291545
Saved in:
3
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
Saved in:
4
Unethical
advertising
techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
5
Modeling brand
advertising
with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
6
A research study on the influence of star strategy in
advertising
on imitation behavior of consumers
Aydın, Gülșah
;
Aslaner, Duygu Aydın
;
Aslaner, Ahmet …
- In:
Public relations and advertising theories : concepts …
,
(pp. 261-287)
.
2018
Persistent link: https://www.econbiz.de/10011977785
Saved in:
7
The role of ad cognitive load on
advertising
effectiveness : a research based on low involvement learning theory
C̦akir, Vesile
- In:
Public relations and advertising theories : concepts …
,
(pp. 289-311)
.
2018
Persistent link: https://www.econbiz.de/10011977788
Saved in:
8
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
9
Cultural perspectives on
advertising
perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
10
The effect of non-stereotypical gender role
advertising
on consumer evaluation
Chu, Kyounghee
;
Yi, Tu-hǔi
;
Kim, Ji Yoon
- In:
Social and environmental issues in advertising
,
(pp. 106-134)
.
2017
Persistent link: https://www.econbiz.de/10011591389
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