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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
Persistent link: https://www.econbiz.de/10012221822
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Understanding Fluency and Friction in Customer Experience Management
Marutschke, David; Gournelos, Ted; Ray, Subhasis - In: Predicting trends and building strategies for consumer …, (pp. 88-108). 2019
Persistent link: https://www.econbiz.de/10012023221
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Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep - In: Strategies and tools for managing connected consumers, (pp. 46-69). 2020
Persistent link: https://www.econbiz.de/10012106733
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The impact of web design on brand perception an example : the multi-utility brand IKB
Griessner, Barbara - In: Conference proceedings trends in business communication 2016, (pp. 125-132). 2017
Persistent link: https://www.econbiz.de/10011620164
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Customers' satisfaction and loyalty in the economic recession : the case of a Greek bank
Samanta, Irene - In: Strategic marketing in fragile economic conditions, (pp. 78-96). 2014
Persistent link: https://www.econbiz.de/10010416856
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Darf's ein bisschen mehr sein?
Hausch, Daniela - In: Kundenorientierung und Kundenservice in der Touristik : …, (pp. 125-132). 2015
Persistent link: https://www.econbiz.de/10011333496
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Identifying the determinant factors satisfying each customer segment : case of a Japanese hotel chain
Mitani, Kayo; Hatzinikolakis, John - In: Fixed revenue accounting : a new management accounting …, (pp. 35-50). 2019
Persistent link: https://www.econbiz.de/10011966605
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Shopping value, satisfaction and its behavioral outcomes in the purchase of private label branded products : a theoretical framework
Mishra, Anubhav Anand; Srivastava, Manish Kumar - In: HRM and marketing orientation in the new era, (pp. 235-253). 2013
Persistent link: https://www.econbiz.de/10010236503
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Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer
Martinelli, Elisa; Vergura, Donata Tania - In: Handbook of research on retailer-consumer relationship …, (pp. 86-106). 2014
Persistent link: https://www.econbiz.de/10010379352
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Customer store loyalty : process, explanation chain, and moderating factors
Vásquez-Párraga, Arturo Z.; Sahagún, Miguel Ángel; … - In: Handbook of research on retailer-consumer relationship …, (pp. 70-85). 2014
Persistent link: https://www.econbiz.de/10010379356