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The effects of education quality on school brand image : a focus on the creation of high schools in Korea
Yeo, Hwan Leep; Kim, Tae-hoon; Kim, Pan Soo - 2009
Persistent link: https://www.econbiz.de/10011928799
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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When brands resonate
Fournier, Susan; Solomon, Michael R.; Englis, Basil G. - In: Handbook on brand and experience management, (pp. 35-57). 2008
Persistent link: https://www.econbiz.de/10003788968
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Why does branding fail? : ten barriers to branding
Nakai, Noriyuki - In: Handbook on brand and experience management, (pp. 270-279). 2008
Persistent link: https://www.econbiz.de/10003789056
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Brand positioning
Tybout, Alice M.; Sternthal, Brian - In: Kellogg on branding : the marketing faculty of the …, (pp. 11-26). 2005
Persistent link: https://www.econbiz.de/10003285241
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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred - In: Erfolg in Zeiten des Wandels : BMW im Gespräch …, (pp. 022-038). 2006
Persistent link: https://www.econbiz.de/10003346546
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Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor - 2009
Persistent link: https://www.econbiz.de/10003836114
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Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003836298
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Der Zusammenhang zwischen Ingredient Branding und Kundenloyalität : eine Darstellung von Ingredient Branding als anbieterseitige Gestaltungsoption in Transaktionsbeziehungen
Jochheim, Nina; Basting, Jochen - In: Aufbruch : Ingredient Branding schafft Werte, (pp. 88-111). 2009
Persistent link: https://www.econbiz.de/10003894393