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"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul - In: The future opportunities and challenges of business in …, (pp. 77-80). 2020
Persistent link: https://www.econbiz.de/10012310734
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From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom; Tanchoux, Philippe - In: Brand, Label, and Product Intelligence : Second …, (pp. 223-245). 2022
Persistent link: https://www.econbiz.de/10013338080
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A critical review of factors affecting tourists' loyalty
Khanh Tung Nguyen; Nguyen Dong Phong - In: Recent developments in Vietnamese business and finance, (pp. 439-462). 2021
Persistent link: https://www.econbiz.de/10012799184
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Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia; Rosati, Massimo - In: Online reputation management in destination and …, (pp. 213-235). 2023
Persistent link: https://www.econbiz.de/10014287208
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The discursive brand analysis of the accommodation units from the touristic basin of Suceviţa (Bukovina Region, Romania)
Dinu Vasiliu, Codrin <PhD>; Brumă, Ion Sebastian - In: Agrarian economy and rural development : realities and …, (pp. 246-252). 2017
relationship with the supra themes and the themes belonging to the local and regional brand. Further on, we have outlined the …. The relationship between these two profiles reveals strong brand connections but also shows some fractions which can be …
Persistent link: https://www.econbiz.de/10011854221
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Measure of the subjective well-being, through the satisfaction, in the rural tourism : relations with the destination image and the new intentions to visit the place again
Penelas-Leguía, Azucena; López-Sanz, José María; … - In: Happiness management : a lighthouse for social …, (pp. 213-227). 2019
Persistent link: https://www.econbiz.de/10012220727
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Study on tourist perceptions of urban tourism brand image in Ningbo
Shu, Libing; Zhang, Haolan - 2013
Persistent link: https://www.econbiz.de/10010190217
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Destination image formation model
Stylidis, Dimitrios; Terzidou, Matina; Terzidis, … - In: Marketing and management sciences : proceedings of the …, (pp. 591-595). 2010
Persistent link: https://www.econbiz.de/10003951284
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Examining the effect of destination awareness, destination image, tourist motivation and word of mouth on tourists' intention to revisit
Junaedi, Sheellyana; Harjanto, Jason - In: Advanced issues in the economics of emerging markets, (pp. 27-38). 2020
Persistent link: https://www.econbiz.de/10012630850
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Image analysis of a tourist destination
Almeida-García, Fernando; Domínguez-Azcue, Janire; … - In: Co-creation and well-being in tourism, (pp. 93-104). 2017
Persistent link: https://www.econbiz.de/10012208381