Narrow search
Showing 1 - 10 of 14,145
Cover Image
The challenge of India's mobile telecom market
Benigni, Todd; Bhashyam, Aditya; Cohen, Boaz; Dreyfus, … - In: Winning strategies for the Indian market, (pp. 83-106). 2010
Persistent link: https://www.econbiz.de/10008758025
Cover Image
Social reference group influence on mobile phone purchasing behaviour : a study of rural consumer
Srivastava, Arpita; Matta, Meetu - In: Reinventing management strategies : the design for …, (pp. 21-32). 2014
Persistent link: https://www.econbiz.de/10010436677
Cover Image
Globalization and consumer behavior : a case study of cell phone owners in India
Nirmala, Velan; Devasenadhipathi, U. - In: Global consumer behavior, (pp. 195-218). 2007
Persistent link: https://www.econbiz.de/10003502511
Cover Image
Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market
Joy, Gemini V. - In: Brand research : [an outcome of the second …, (pp. 154-172). 2009
Persistent link: https://www.econbiz.de/10009623336
Cover Image
Socio-economy of mobile phone ownership in India
Paul, G. D. Bino; Murti, Ashutosh Bishnu - In: Technology : corporate and social dimensions, (pp. 157-168). 2017
Persistent link: https://www.econbiz.de/10011547978
Cover Image
Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie; Wos, Anna - In: Services marketing cases in emerging markets : an asian …, (pp. 27-34). 2017
Persistent link: https://www.econbiz.de/10011537858
Cover Image
The effect of service quality on customer retention : the case of WIND, a mobile provider
Kyriazopoulos, Panagiotis G. - In: HRM and marketing orientation in the new era, (pp. 267-277). 2013
Persistent link: https://www.econbiz.de/10010236500
Cover Image
The role of value networks in the design of mobile platforms : the case of Apple iPhone
Al-Debei, Mutaz M.; Aloudat, Anas; Al-Lozi, Enas; Al … - In: Approaches and processes for managing the economics of …, (pp. 123-137). 2014
Persistent link: https://www.econbiz.de/10010237747
Cover Image
Internationale Markenführung im Inland? : Ethno-Marketing in Deutschland ; mit der Mobilfunkmarke AY YILDIZ die türkische Zielgruppe im Fokus
Kohlmann, Christiane - In: Management internationaler Dienstleistungsmarken : …, (pp. 155-173). 2009
Persistent link: https://www.econbiz.de/10003786527
Cover Image
The mobile services market : an exploratory analysis of mobile phone usage by French consumers
Gurău, Călin - In: Handbook of research in mobile business : technical, …, (pp. 260-268). 2009
Persistent link: https://www.econbiz.de/10003940522