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Brand management in emerging markets : theories and practice
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ECONIS (ZBW)
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A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
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2
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
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3
The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 1-35)
.
2014
Persistent link: https://www.econbiz.de/10010417755
Saved in:
4
The Chinese notion of guanxi
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 83-100)
.
2011
Persistent link: https://www.econbiz.de/10008987127
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5
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
6
The role of the private sector in China's senior care industry
Li, Yvonne
;
Wang, Charlie
;
Wong, Heather
- In:
Options for aged care in China : building an efficient …
,
(pp. 155-189)
.
2018
Persistent link: https://www.econbiz.de/10011995597
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7
Market knowledge development of indigenous Chinese firms for overseas expansion : insights from marketing ambidexterity perspective
Xu, Hui
;
Feng, Yongchun
;
Zhou, Lianxi
- In:
Asian businesses in a turbulent environment : …
,
(pp. 115-141)
.
2016
Persistent link: https://www.econbiz.de/10011485392
Saved in:
8
Land reform, urban development and migrant housing in contemporary China
Chen, Junhua
- In:
Urban China in the new era : market reforms, current …
,
(pp. 45-61)
.
2014
Persistent link: https://www.econbiz.de/10010393320
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9
Finding housing in China : the market-oriented reform of China's urban housing system
Chen, Zhao
;
Chen, Jie
;
Liu, Xiaofeng
-
2009
Persistent link: https://www.econbiz.de/10003886875
Saved in:
10
The challenge of housing affordability in urban China
Chen, Jie
- In:
Unfinished reforms in the Chinese economy
,
(pp. 309-336)
.
2013
Persistent link: https://www.econbiz.de/10009766843
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