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The impact of mobile phone brand personality on brand equity among Albanian consumers

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Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market

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Reservation price estimation by adaptive conjoint analysis

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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

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memes. This study aims to close this knowledge gap and tests, if memes have a positive effect on consumers' attitude towards … the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions

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Does a sustainable orientation affect global consumers' relationships with international online brands?

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Influence of brand mascots on enhancing awareness of Vietnam's tourism

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Consumer intention to use smartphone for mobile shopping

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