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International advertising and communication : current insights and empirical findings
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
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The effect of weather on users' online behavior
Försch, Steffen
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Skiera, Bernd
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Improving decision making in real-time bidding
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.
2018
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Facebook data breach : a systematic review of its consequences on consumers' behaviour towards
advertising
Lulandala, Emmanuel Elioth
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Strategic system assurance and business analytics
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2020
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Survey of measures evaluating
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effectiveness based on users' web activity
Bhat, Subodh
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Bevans, Michael
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Sengupta, Sanjit
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Advertising, promotion, and new media
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2015
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Factors affecting Jordanian consumers' attitudes towards Facebook
advertising
: case study of tourism
Abu-Ghosh, Dina Hesham
;
Al-Dmour, Hani
;
Alalwan, Ali …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 285-302)
.
2018
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Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
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Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
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Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
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Online consumer behavior : theory and research in …
,
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2012
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Modeling the effects of attitudes toward
advertising
of the Internet
Manolis, Chris
;
Averill, Nicole
;
Brooks, Charles M.
- In:
Advances in electronic marketing
,
(pp. 247-269)
.
2005
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How to communicate sustainability in tourism : examining value-based drivers for
advertising
effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
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Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
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Media and change management : creating a path for new …
,
(pp. 169-187)
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2022
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