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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Consumer culture theory
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Emotional, sensory, and social dimensions of consumer buying behavior
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Handbook of qualitative research methods in marketing
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Managerial challenges and social impacts of virtual and augmented reality
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Brand management ; Vol. 3
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Brick & mortar shopping in the 21st century
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Commercial transactions in the virtual world : issues and opportunities
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The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
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2
A virtual reality and retailing literature review : current focus, underlying themes and future directions
Xue, Liangchao
;
Parker, Christopher J.
;
McCormick, Helen
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 27-41)
.
2019
Persistent link: https://www.econbiz.de/10011998616
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Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
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Exploring augmented reality applications for sustainable retailing
Caboni, Federica
;
Bruni, Roberto
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 131-146)
.
2022
Persistent link: https://www.econbiz.de/10013417646
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What we know about the greenability of reality technologies : a systematic literature review
Khakpour, Alireza
;
Sánchez-Gordón, Mary
; …
- In:
Entrepreneurship and organizational change : managing …
,
(pp. 89-113)
.
2020
Persistent link: https://www.econbiz.de/10012165395
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6
Opportunities and challenges of augmented reality shopping in emerging markets
Abed, Salma S.
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 107-117)
.
2018
Persistent link: https://www.econbiz.de/10011825148
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The influence of augmented reality on the consumer purchasing process
Murmura, Federica
;
Bravi, Laura
;
Pierli, Giada
;
Santos, …
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014549183
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Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
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Managing the customer experience within the Town Centre retail
Caboni, Federica
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 257-270)
.
2021
Persistent link: https://www.econbiz.de/10012492851
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10
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
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