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Langzeitstudie zur Imagewirkung von Events : FIFA Frauen-Weltmeisterschaft Deutschland 2011
Hartmann, Rainer - In: Tourismus 2020+ interdisziplinär : Herausforderungen …, (pp. 283-305). 2012
Persistent link: https://www.econbiz.de/10010405837
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Markenpsychologie im Destinationsmanagement : eine Untersuchung zur räumlichen und inhaltlichen Übertragbarkeit der touristischen Marke Luzern
Widmann, Fabian; Wagenseil, Urs; Stutz, Nadine - In: Tourismus 2020+ interdisziplinär : Herausforderungen …, (pp. 79-91). 2012
Persistent link: https://www.econbiz.de/10010405851
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Kulturmarken und Stadtimage am Beispiel der documenta
Panzer, Gerhard - 2006
Persistent link: https://www.econbiz.de/10003412417
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SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
Ramya, U.; Boaler, Maria; Murthy, M. Krishna; Pushpa, A. - In: Contemporary studies of risks in emerging technology, (pp. 97-121). 2023
Persistent link: https://www.econbiz.de/10014322406
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Organizing the entrepreneurial city
Beyes, Timon - In: Handbook on organisational entrepreneurship, (pp. 320-337). 2012
Persistent link: https://www.econbiz.de/10009656170
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Flourishing cultural production in economic wasteland : three ways of making sense of a cultural economy in Berlin at the beginning of the twentyfirst century
Färber, Alexa - In: Creative urban milieus : historical perspectives on …, (pp. 408-428). 2008
Persistent link: https://www.econbiz.de/10003708634
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Making creativity, not innovation : lessons from the field of fashion
Hasse, Raimund; Nyfeler, Judith - In: Organizing creativity in the innovation journey, (pp. 249-267). 2021
Persistent link: https://www.econbiz.de/10012888541
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Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno; Merenheimo, Petra - In: Driving innovation and business success in the digital …, (pp. 137-157). 2017
Persistent link: https://www.econbiz.de/10011606467
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia; Masouras, Andreas; Athanasula-Reppa, … - In: Business Development and Economic Governance in …, (pp. 369-382). 2022
Persistent link: https://www.econbiz.de/10013415100
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Co-creating more livable cities
Hecht, Ben - In: Managing for social impact : innovations in responsible …, (pp. 157-174). 2017
Persistent link: https://www.econbiz.de/10011629697