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Marken auf Reisen : Erfolgsstrategien für Marken im Tourismus
Adjouri, Nicholas; Büttner, Tobias - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003516932
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Construction of a tool for destination branding : the case of Seven Sisters of India
Krishnan, Omkumar; Nafees, Lubna - In: Brand research : [an outcome of the second …, (pp. 94-112). 2009
Persistent link: https://www.econbiz.de/10009623340
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Brand recovery : a quick fix model for brand structure collapse
Björk, Peter - In: Journal of travel and tourism marketing 29 (2012) 5/6, pp. 520-531
Persistent link: https://www.econbiz.de/10009627544
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Promoting Bucovina's tourism brand
Nedelea, Alexandru-Mircea - In: Cases on branding strategies and product development : …, (pp. 24-46). 2015
Persistent link: https://www.econbiz.de/10010504696
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Managing and marketing tourist destinations : strategies to gain a competitive edge
Kozak, Metin; Baloglu, Seyhmus - 2011
Persistent link: https://www.econbiz.de/10008757900
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Management von Markensystemen : am Beispiel von Tourismusunternehmen
Ludwig, Eva - 2001
Persistent link: https://www.econbiz.de/10001565524
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Identitätsorientierte Markenführung im Tourismus : Entwicklung eines internen Markenführungsmodells für Destinationen
Thilo, Isabelle - 2017
Persistent link: https://www.econbiz.de/10011570242
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Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno; Merenheimo, Petra - In: Driving innovation and business success in the digital …, (pp. 137-157). 2017
Persistent link: https://www.econbiz.de/10011606467
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The brand bubble : the looming crisis in brand value and how to avoid it
Gerzema, John; Lebar, Ed - 2008 - 1. ed.
Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable …
Persistent link: https://www.econbiz.de/10003725809