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Social media and customer engagement at Makemytrip.com
Jha, Bidyanand; Kshetri, Anita - In: Services marketing cases in emerging markets : an asian …, (pp. 117-136). 2017
Persistent link: https://www.econbiz.de/10011537904
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Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa - In: International journal of technology marketing : IJTMkt 6 (2011/12) 4, pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
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Social networking as a marketing tool : the case of a small Australian company
Syed-Ahmad, Sharifah Fatimah; Murphy, Jamie - In: Journal of hospitality marketing & management 19 (2010) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10008701703
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Kundenzufriedenheit durch exzellentes Beschwerdemanagement bei der TUI Deutschland
Borth, Björn-Olaf; Vries, Jomique de; Töpfer, Armin - In: Handbuch Kundenmanagement : Anforderungen, Prozesse, …, (pp. 861-881). 2008
Persistent link: https://www.econbiz.de/10003708720
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael - 2009
Persistent link: https://www.econbiz.de/10003785206
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Kano model : a dynamic approach for classifying and prioritising requirements of airline travellers with three case studies on international airlines
Shahin, Arash; Zairi, Mohamed - In: Total quality management & business excellence : an … 20 (2009) 9/10, pp. 1003-1028
Persistent link: https://www.econbiz.de/10003921608
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Disattending customer dissatisfaction on Facebook : a case study of a Slovenian public transport company
Márquez Reiter, Rosina; Orthaber, Sara; Kádár, Dániel Z. - 2015
Persistent link: https://www.econbiz.de/10011488164
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Operational excellence
Schmiedel, Theresa; Vom Brocke, Jan; Uhl, Axel - In: Digital enterprise transformation : a business-driven …, (pp. 207-230). 2014
Persistent link: https://www.econbiz.de/10010471031
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Leveraging computer-mediated marketing environments
Bowen, Gordon (ed.); Ozuem, Wilson (ed.) - 2019
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online...
Persistent link: https://www.econbiz.de/10011895920
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Enhancing customer experience in the service industry : a global perspective
Altinay, Levent (ed.); Poudel, Surya (ed.) - 2016
Persistent link: https://www.econbiz.de/10011419571