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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive …
Persistent link: https://www.econbiz.de/10012215821
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Advertising in contemporary consumer culture
De Burgh-Woodman, Helene - 2018
Persistent link: https://www.econbiz.de/10011812942
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Advertising and belief structure of consumer reaction towards advertising : a case study on detergents
Cheema, H. S. - In: Entrepreneurship, growth and economic integration : a …, (pp. 190-224). 2009
Persistent link: https://www.econbiz.de/10003917014
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Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K. - In: Marketing management : a cultural perspective, (pp. 315-331). 2012
Persistent link: https://www.econbiz.de/10009508085
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Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle - In: Journal of macromarketing : examining the interactions … 29 (2009) 2, pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
Persistent link: https://www.econbiz.de/10013182234
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Advertising works : papers from the IPA Advertising Effectiveness Awards
Henley-on-Thames : World Advertising Research Center; … - [1.]1980(1981) -
Persistent link: https://www.econbiz.de/10000499353
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Exotic, erogenous, erotica: veiled signs of "advertising erotica" for luxury brands
Beazer, Jamese; Ware, Sacriana; Arora, Anshu - In: International business realisms : globalizing locally …, (pp. 55-65). 2013
Persistent link: https://www.econbiz.de/10011418002
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Fallstudien zum Marketing
Pepels, Werner (ed.) - 2015
Persistent link: https://www.econbiz.de/10011349621
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Build it, buy it or both? : rethinking the sourcing of advertising services
Silk, Alvin J.; Stiglin, Marta M. - 2015
internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid … promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is … assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have …
Persistent link: https://www.econbiz.de/10011305238