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Brand management
437
Markenführung
437
Deutschland
187
Germany
185
Customer integration
121
Kundenintegration
121
Markenimage
107
Kreativität
103
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41
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41
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41
Relationship marketing
41
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41
Theory
41
Success factor
40
Creative industries
39
Kreativsektor
39
Consumer behaviour
38
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Brand
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583
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314
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Case study
Article in journal
23,169
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23,169
Aufsatz im Buch
5,466
Book section
5,466
Graue Literatur
1,800
Non-commercial literature
1,800
Hochschulschrift
1,400
Working Paper
1,195
Collection of articles of several authors
1,136
Sammelwerk
1,136
Arbeitspapier
1,076
Thesis
985
Fallstudie
897
Aufsatzsammlung
799
Conference paper
299
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Lehrbuch
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Guidebook
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Reprint
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Conference proceedings
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Bibliografie enthalten
121
Bibliography included
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Handbook
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Handbuch
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Interview
65
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58
Sammlung
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Amtsdruckschrift
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Government document
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English
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German
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Esch, Franz-Rudolf
13
Melewar, T. C.
8
Baumgarth, Carsten
7
Foroudi, Pantea
5
Bald, Thorsten
4
Burmann, Christoph
4
Cavaliere, Christina T.
4
Dinnie, Keith
4
Fantapié Altobelli, Claudia
4
Kline, Carol
4
Rutenbeck, Henrik
4
Schroeder, Jonathan E.
4
Slocum, Susan L.
4
Binckebanck, Lars
3
Dennis, Charles
3
Dev, Chekitan S.
3
Eckhardt, Giana M.
3
Haunschild, Axel
3
Kernstock, Joachim
3
Könecke, Thomas
3
Langner, Tobias
3
Lettl, Christopher
3
Lindgreen, Adam
3
Miskell, Peter
3
Reichwald, Ralf
3
Rentschler, Ruth
3
Sandmeier, Patricia
3
Sigala, Marianna
3
Steiner, Paul
3
Wheeler, Alina
3
Andersen, Poul Houman
2
Andriopoulos, Constantine
2
Balmer, John M. T.
2
Bardhi, Fleura
2
Berlemann, Michael
2
Beyersdorfer, Daniela
2
Bretschneider, Ulrich
2
Bridson, Kerrie
2
Brown, Stephen
2
Bruhn, Manfred
2
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Springer Fachmedien Wiesbaden
10
Books on Demand GmbH <Norderstedt>
2
International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera>
2
Springer Gabler <Firma>
2
Verlag Dr. Kovač
2
Bundesweite Gründerinnenagentur
1
Dr. Rainer Hampp <Firma>
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Enquête-Kommission Zukunftssicherung im Kfz-Gewerbe
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fachhochschule Erfurt / Institut für Stadtforschung, Planung und Kommunikation
1
George Routledge & Sons <London>
1
Gesellschaft zur Erforschung des Markenwesens
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Conference The Industrialization of Creativity and its Limits: Value, Self-expression and the Economy of Culture in Times of Crisis <2017, Moskau>
1
Logos Verlag Berlin
1
Markendialog <14, 2010, Berlin>
1
Palgrave Macmillan <Firma>
1
Peter Lang AG
1
Springer International Publishing
1
Studio UC <Berlin>
1
Universität Bayreuth / Lehrstuhl Wirtschaftsgeographie und Regionalplanung
1
Universität Stuttgart
1
Verlag Franz Vahlen
1
Verlagshaus Monsenstein & Vannerdat OHG
1
Walter de Gruyter GmbH & Co. KG
1
epubli GmbH
1
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Published in...
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City branding : theory and cases
18
Harvard business review : HBR
15
Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
The journal of brand management : an international journal
11
Harvard-Business-Manager : das Wissen der Besten
10
Creativity and innovation management
9
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Journal of vacation marketing : an international journal
7
Research
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Tourism management : research, policies, practice
7
Brands : interdisciplinary perspectives
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
European journal of marketing : EJM
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
6
Marketing intelligence & planning
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Building corporate identity, image and reputation in the digital era
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
5
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
5
Corporate creativity : developing an innovative organization
4
Die kreative Organisation : Führungsverantwortung wahrnehmen ; kreative Mitunternehmer entfesseln ; Chancen im globalen Wettbewerb gestalten
4
European management journal
4
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
Qualitative research in organizations and management : an international journal
4
Springer eBook Collection
4
Strategic marketing in tourism services
4
The marketing review
4
Trademarks, brands, and competitiveness
4
An introduction to industrial service design
3
Contemporary geographies of leisure, tourism and mobility
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
3
Corporate brand and corporate reputation
3
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ECONIS (ZBW)
897
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1
Arts entrepreneurship and economic development : can every city be "Austintatious"?
Phillips, Ronnie J.
-
2011
Persistent link: https://www.econbiz.de/10009154599
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2
Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno
;
Merenheimo, Petra
- In:
Driving innovation and business success in the digital …
,
(pp. 137-157)
.
2017
Persistent link: https://www.econbiz.de/10011606467
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3
Familiarity and experience in tourist satisfaction and loyalty development
Moreno, Ramón Rufín
;
Medina Molina, Cayetano
;
Roldán …
- In:
Strategic marketing in tourism services
,
(pp. 185-203)
.
2012
Persistent link: https://www.econbiz.de/10009581742
Saved in:
4
Postcards as representation of a destination image : the case of Berlin
Milman, Ady
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10009554712
Saved in:
5
The impact of marketing on internal stakeholders in destination branding : the case of a musical city
Kemp, Elyria
;
Williams, Kim H.
;
Bordelon, Bridget M.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10009554722
Saved in:
6
Montevideo city branding
Hartmann, Pablo
- In:
City branding : theory and cases
,
(pp. 175-178)
.
2011
Persistent link: https://www.econbiz.de/10008809254
Saved in:
7
Promoting Bucovina's tourism brand
Nedelea, Alexandru-Mircea
- In:
Cases on branding strategies and product development : …
,
(pp. 24-46)
.
2015
Persistent link: https://www.econbiz.de/10010504696
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8
Strategie und Management
Kausch, Thorsten
(
ed.
);
Pirck, Peter
(
ed.
); …
-
2013
Stadtmarketing
, Beratung, Wissenschaft und Politik liefern nicht nur Ideen und Erfahrungen, sondern ein konsistentes Programm für das …
Persistent link: https://www.econbiz.de/10011637889
Saved in:
9
Seoul city branding : the case of Seoul's international brand communication
Kim, You Kyung
;
Kim, Peter Eung-Pyo
- In:
City branding : theory and cases
,
(pp. 190-198)
.
2011
Persistent link: https://www.econbiz.de/10008809248
Saved in:
10
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
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