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Emotionale Werbung
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Werbung
218
Advertising
190
Wirtschaftspsychologie
164
Economic psychology
132
Theorie
103
Theory
102
Emotion
95
Consumer behaviour
73
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73
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66
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59
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58
Behavioral economics
49
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42
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36
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25
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25
Organizational psychology
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Kommunikation
21
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17
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17
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17
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17
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481
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14
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1
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Collection of articles of several authors
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13,299
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13,299
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1,886
Book section
1,886
Graue Literatur
1,749
Non-commercial literature
1,749
Working Paper
1,536
Arbeitspapier
1,362
Hochschulschrift
866
Thesis
528
Sammelwerk
496
Aufsatzsammlung
321
Konferenzschrift
222
Lehrbuch
198
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171
Bibliography included
171
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160
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129
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125
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125
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102
Konferenzbeitrag
102
Conference proceedings
96
Collection of articles written by one author
81
Ratgeber
81
Sammlung
81
Reprint
71
Guidebook
67
Bibliographie
54
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49
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47
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37
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37
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29
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29
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25
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23
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13
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9
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Eisend, Martin
8
Ashkanasy, Neal M.
6
Häusel, Hans-Georg
4
Maital, Shlomo
4
Taylor, Charles Raymond
4
Bliemel, Friedhelm
3
Bruhn, Manfred
3
Dahlhoff, Hans-Dieter
3
Diehl, Sandra
3
Härtel, Charmine E. J.
3
Kemp, Simon
3
Kirchler, Erich
3
Lemmergaard, Jeanette
3
Loewenstein, George F.
3
Moeran, Brian
3
Mukherjee, Avinandan
3
Okazaki, Shintaro
3
Pilarczyk, Bogna
3
Siegert, Gabriele
3
Simon, Herbert Alexander
3
Terlutter, Ralf
3
Thorson, Esther
3
Wischermann, Clemens
3
Wood, John Cunningham
3
Wood, Michael C.
3
Zerbe, Wilfred J.
3
Agarwal, Bina
2
Aglietta, Michel
2
Alleman, James H.
2
Brandenburg, Torsten
2
Brocas, Isabelle
2
Bruce, Brian R.
2
Buzzell, Robert Dow
2
Cheng, Hong
2
Dievernich, Frank E. P.
2
Duttenhöfer, Stephan
2
Earl, Peter E.
2
Fischer, Lorenz
2
Frantz, Roger S.
2
Fröse, Marlies W.
2
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Springer Fachmedien Wiesbaden
9
Gesellschaft für Angewandte Wirtschaftspsychologie
5
European Advertising Academy
4
European Society for Opinion and Marketing Research
4
Russell Sage Foundation
3
Springer-Verlag GmbH
3
American Marketing Association
2
Centre for Economic Policy Research
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
Harvard Business Review Press
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
International Association for Research in Economic Psychology
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Nordic Council of Ministers
2
Pabst Science Publishers
2
Peter Lang GmbH
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Sankt-Peterburgskij Gosudarstvennyj Universitet Ėkonomiki i Finansov
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Association d'Economie Financière
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Berufsverband Deutscher Psychologinnen und Psychologen / Sektion Arbeits-, Betriebs- und Organisationspsychologie
1
Bochumer Wirtschaftspsychologen e.V.
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
CESifo GmbH
1
Centre de Recherche en Epistémologie Appliquée <Paris>
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Law and Happiness <2007, Chicago, Ill.>
1
Conference on Neuroeconomics <2008, Kopenhagen>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsche Gesellschaft für Psychologie
1
Deutsche Gesellschaft für Psychologie / Fachgruppe Arbeits- & Organisationspsychologie
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
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Published in...
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Journal of economic psychology : research in economic psychology and behavioral economics
12
Advances in advertising research
10
Journal of advertising : official publication of the American Academy of Advertising
9
Research
8
Research on emotion in organizations
6
Europäische Kulturen in der Wirtschaftskommunikation
5
International journal of internet marketing and advertising : IJIMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Edward Elgar E-Book Archive
4
Elgar original reference
4
European Advertising Academy
4
International journal of advertising : the quarterly review of marketing communications
4
The international library of critical writings in economics
4
Advertising and consumer psychology
3
An Elgar reference collection
3
Critical evaluations in business and management
3
Gabler Research
3
Journal of advertising research
3
Journal of business research : JBR
3
Premier reference source
3
Springer-Lehrbuch
3
Zeszyty naukowe
3
Advances in Austrian economics
2
Advances in international marketing
2
Emerald insight
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of product development : IJPD
2
MV Wissenschaft
2
Marketing and consumer psychology series
2
NORD
2
New horizons in leadership studies
2
Routledge international studies in money and banking
2
Tagungsband zur ... Fachtagung der Gesellschaft für Angewandte Wirtschaftspsychologie
2
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
2
Uniscope. Publikationen der SGO Stiftung
2
Untersuchungen zur Wirtschafts-, Sozial- und Technikgeschichte
2
AMA proceedings series
1
Absatzwirtschaft / Schriften zum Marketing
1
Advances in developing human resources : ADHR
1
Advances in finance, accounting, and economics (AFAE) book series
1
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ECONIS (ZBW)
496
Showing
1
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496
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1
Psychological processes and
advertising
effects : theory, research, and applications
Alwitt, Linda F.
(
ed.
);
Mitchell, Andrew A.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10000687884
Saved in:
2
Handbook of research on effective
advertising
strategies in the social media age
Taşkıran, Nurdan Öncel
(
ed.
);
Yilmaz, Recep
(
ed.
)
-
2015
"This book focuses on the radically evolving field of
advertising
within the new media environment by covering new … strategies, structural transformation of media, and changing
advertising
ethics"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10010532153
Saved in:
3
Handbook of research on effective
advertising
strategies in the social media age
Taskiran, Nurdan Oncel
(
contributor
); …
-
2015
"This book focuses on the radically evolving field of
advertising
within the new media environment by covering new … strategies, structural transformation of media, and changing
advertising
ethics"-- …
Persistent link: https://www.econbiz.de/10010532185
Saved in:
4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual
Advertising
and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
5
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
6
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
Wedel, Michel
(
ed.
);
Pieters, Rik
(
contributor
)
-
2008
in
advertising
: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the market place / Eric Greenleaf and Priya …
Persistent link: https://www.econbiz.de/10009261378
Saved in:
7
The changing roles of
advertising
: [extended versions of papers presented at the 11th ICORIA (International Conference on Research in
Advertising
) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
8
Selling modernity :
advertising
in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
9
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and marketing,
advertising
and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
10
"Emotionalʺ versus"emotioneelʺ:
advertising
language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
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