Similar Search Results - EconBiz

Remembering female contributors to marketing theory, thought and practice

Tadajewski, Mark (contributor) - 2013

Persistent link: https://www.econbiz.de/10009793496

Philosophical and radical thought in marketing

Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987

Persistent link: https://www.econbiz.de/10000734976

Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings

1997

Persistent link: https://www.econbiz.de/10000677540

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Marketing and semiotics : new directions in the study of signs for sale

Umiker-Sebeok, Jean (ed.) - 1987

Persistent link: https://www.econbiz.de/10000071049

Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]

Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.

Persistent link: https://www.econbiz.de/10003716315

The impact of theory on representations of the consumer and the marketing organisation

Maclaran, Pauline (contributor) - 2008

Persistent link: https://www.econbiz.de/10003605099

Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014

Hamilton, Rebecca W. (contributor) - 2015

Persistent link: https://www.econbiz.de/10011288446

Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner

Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree); … - 2012

Persistent link: https://www.econbiz.de/10009620589

Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013

Slotegraaf, Rebecca (ed.); Griffith, David (ed.) - Summer Educators' Conference <2013, Boston, Mass.> - 2014

Persistent link: https://www.econbiz.de/10010360300

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