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Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
Hoffmann, Ernst (ed.) - 2008
Persistent link: https://www.econbiz.de/10003467026
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Verbraucher- und umweltorientiertes Marketing : Spurensuche einer dialogischen Marketingethik
Hansen, Ursula (ed.) - 1995
Persistent link: https://www.econbiz.de/10000548007
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Consumption in Malaysia : meeting of new challenges
Marimuthu, Malliga (ed.); Siti Hasnah Hassan (ed.) - 2016
Persistent link: https://www.econbiz.de/10011494744
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Marketing in the 21st century : challenges & opportunities
Anitha, H. S. (contributor) - 1999
Persistent link: https://www.econbiz.de/10001447186
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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Challenges for marketing in 21st century
Smyczek, Sławomir (ed.) - 2017
Persistent link: https://www.econbiz.de/10011736937
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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The aging consumer : perspectives from psychology and economics
Drolet, Aimee Leigh (ed.); Schwarz, Norbert (ed.);  … - 2010
Persistent link: https://www.econbiz.de/10014450368