Narrow search
Showing 1 - 10 of 27,358
Cover Image
Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
Cover Image
Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
Cover Image
Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …
Persistent link: https://www.econbiz.de/10011857410
Cover Image
Markenkult : wie Waren zu Ikonen werden
Horx, Matthias (contributor); Wippermann, Peter (contributor) - 1995
Persistent link: https://www.econbiz.de/10000903778
Cover Image
Social networks : neue Dimensionen der Markenführung
Reigber, Dieter (ed.) - 1993
Persistent link: https://www.econbiz.de/10014009151
Cover Image
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
Lips, Peter (revision) - 2004
Persistent link: https://www.econbiz.de/10002216476
Cover Image
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver (contributor);  … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
Cover Image
Wie entstehen starke Marken? : [Markendialog Februar 2005]
Lips, Peter (revision) - 2005
Persistent link: https://www.econbiz.de/10002934154
Cover Image
Psychologie der Markenführung
Florack, Arnd (ed.) - 2007
Persistent link: https://www.econbiz.de/10003356188
Cover Image
Markterfolg mit Marken
Dichtl, Erwin (ed.); Eggers, Walter (contributor) - 1996
Persistent link: https://www.econbiz.de/10014272791