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Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003680135
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Special section on extending service-dominant logic
In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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Critical marketing : issues in contemporary marketing
Tadajewski, Mark (ed.); Brownlie, Douglas T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003577816
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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
2015
Persistent link: https://www.econbiz.de/10011418234
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Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark (contributor) - 2013
Persistent link: https://www.econbiz.de/10009793496
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Special issue: Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408204
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Special issue: Marketing Legends
Malhotra, Naresh K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009270407
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Commentaries: On marketing thought and the further development of marketing theory
In: Marketing theory 11 (2011) 4, pp. 479-512
Persistent link: https://www.econbiz.de/10009512558