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The interaction between digital marketing communication and customer loyalty
Merisavo, Marko - 2008
Persistent link: https://www.econbiz.de/10003766169
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan - 2019
Persistent link: https://www.econbiz.de/10012105262
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Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna - 2015
Persistent link: https://www.econbiz.de/10013427492
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Three essays on consideration sets
Terech, Andres - 2004
Persistent link: https://www.econbiz.de/10003946475
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Legends in marketing: V. Kumar
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010201420
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Essays on the economics of electronic commerce
Luo, Jifeng - 2008
Persistent link: https://www.econbiz.de/10011573251
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Public Reporting von Krankenhausqualitätsdaten - Betrachtungen aus der Nutzerperspektive
Kolb, Benjamin - 2019
Persistent link: https://www.econbiz.de/10012060845
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Delighted and satisfied customers through service excellence
Giese, Andreas - 2016
Persistent link: https://www.econbiz.de/10011750452