//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marken-Kids : Neues über die E...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
518
Konsumentenverhalten
518
Relationship marketing
137
Beziehungsmarketing
136
Brand management
121
Markenführung
121
Brand image
64
Markenimage
64
Brand
60
Customer satisfaction
58
Kundenzufriedenheit
58
Online retailing
58
Online-Handel
58
Einzelhandel
57
Markenartikel
57
Retail trade
57
Internet marketing
54
Online-Marketing
54
Children
52
Kinder
52
Social Web
50
Social web
50
E-commerce
47
Electronic Commerce
47
Marketing
40
Dienstleistungsqualität
38
Service quality
38
Marketing management
37
Marketingmanagement
37
Theorie
35
Theory
35
Jugendliche
34
Youth
34
USA
31
United States
31
Deutschland
30
Germany
30
Handelsmarke
28
Store brand
28
Advertising effects
24
more ...
less ...
Online availability
All
Undetermined
367
Free
167
Type of publication
All
Article
640
Book / Working Paper
115
Type of publication (narrower categories)
All
Conference paper
Article in journal
73,666
Aufsatz in Zeitschrift
73,666
Graue Literatur
17,559
Non-commercial literature
17,559
Working Paper
15,314
Arbeitspapier
13,706
Aufsatz im Buch
12,558
Book section
12,558
Hochschulschrift
6,094
Thesis
4,491
Collection of articles of several authors
3,329
Sammelwerk
3,329
Aufsatzsammlung
2,125
Case study
1,450
Fallstudie
1,450
Lehrbuch
1,415
Konferenzschrift
1,350
Dissertation u.a. Prüfungsschriften
1,276
Textbook
1,183
Bibliografie enthalten
1,032
Bibliography included
1,032
Konferenzbeitrag
755
Amtsdruckschrift
683
Government document
683
Conference proceedings
608
Ratgeber
566
Collection of articles written by one author
517
Sammlung
517
Guidebook
514
Bibliographie
399
Article
380
Reprint
358
Handbook
329
Handbuch
329
Statistik
241
Glossar enthalten
202
Glossary included
202
Congress Report
194
Statistics
190
more ...
less ...
Language
All
English
713
German
37
Italian
3
French
2
Author
All
Indrawati
7
Layton, Roger A.
4
Bayrak Meydanoğlu, Ela Sibel
3
Dinu Vasiliu, Codrin <PhD>
3
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Gázquez-Abad, Juan Carlos
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
Kim, Seongcheol
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Pillai, S. K. B.
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
Teodorescu, Margareta
3
Argila-Irurita, Ana María
2
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Barrutia, José M.
2
Bernritter, Stefan F.
2
Berntzen, Lasse
2
Bradlow, Eric T.
2
Braun, Erik
2
Bravi, Laura
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Bøe, Tove
2
Cassia, Fabio
2
Castanha, J.
2
Choi, Seung-chan
2
Choi, Yung Kyun
2
Dams, Colja M.
2
Davidenko, Lyudmila M.
2
Dens, Nathalie
2
more ...
less ...
Published in...
All
Journal of business research : JBR
26
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
22
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
18
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
17
The international review of retail, distribution and consumer research
15
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
13
International journal of advertising : the quarterly review of marketing communications
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
11
Interdisciplinary management research XVI ; 1
11
Journal of marketing management : MM
11
Marketing letters : a journal of research in marketing
11
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
10
International journal of economics and financial issues : IJEFI
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
The American economic review
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
Reinventing management strategies : the design for future ; issues in marketing and finance
8
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
8
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
7
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
7
Ethics, social responsibility and sustainability in marketing
7
Journal of retailing and consumer services
7
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Designing and communicating experience
6
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
South Asian journal of management : SAJM
6
The journal of brand management : an international journal
6
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
5
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Journal of service theory and practice
5
Labour economics : official journal of the European Association of Labour Economists
5
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Australasian marketing journal
4
more ...
less ...
Source
All
ECONIS (ZBW)
755
Showing
1
-
10
of
755
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Transferring game attitudes to the
brand
: persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
3
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
4
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
5
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
6
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store
brand
name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
7
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
8
Customer segmentation in retailing based on retail
brand
patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
9
Customer journey maps of Muslim young agropreneurs
Rahim, M. F. A.
;
Ong, J. W.
;
Yatim, N. M.
;
Yanan, H. A.
; …
- In:
Understanding digital industry : proceedings of the …
,
(pp. 354-357)
.
2020
Persistent link: https://www.econbiz.de/10012226592
Saved in:
10
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->