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A relational insight of brand...
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
2
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
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1
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1
Supply Management Research : aktuelle Forschungsergebnisse 2016
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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ECONIS (ZBW)
15
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1
It ain't over 'til it's over : evaluating reacquisition opportunities in business-to-business markets
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10010386452
Saved in:
2
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
3
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
4
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
5
Antecedents of system purchasing in B2B services
Immonen, Mika
;
Hallikas, Jukka
;
Pynnönen, Mikko
- In:
Journal of purchasing and supply management
22
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011554808
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6
Interaction effects of formal and social controls on business-to-business performance
Rhee, Jin Hwa
;
Kim, Jae Wook
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2123-2131
Persistent link: https://www.econbiz.de/10010400101
Saved in:
7
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
8
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
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9
Market representation in industrial marketing : could representations influence strategy?
Diaz Ruiz, Carlos A.
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010410599
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10
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
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