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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023
Persistent link: https://www.econbiz.de/10014289837
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The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee; Capella, Michael L.; Taylor, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina; Galičic, Vlado - 2020
Persistent link: https://www.econbiz.de/10012601656
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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Customer journey maps of Muslim young agropreneurs
Rahim, M. F. A.; Ong, J. W.; Yatim, N. M.; Yanan, H. A.; … - In: Understanding digital industry : proceedings of the …, (pp. 354-357). 2020
Persistent link: https://www.econbiz.de/10012226592
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021
Persistent link: https://www.econbiz.de/10012417027
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Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal; M. S. Mahrinasari; Hendrawaty, Ernie - In: The future opportunities and challenges of business in …, (pp. 20-23). 2020
Persistent link: https://www.econbiz.de/10012310675
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Interfunctional coordination and its influence on customer success
Tomášková, Eva - In: Open economics 1 (2018) 1, pp. 105-114
The purpose of the paper is to expand the knowledge about interfunctional coordination (IFC). The term IFC has been used for 50 years and it extends to many branches. The most popular ones are in marketing, logistics and IT management. The purpose of IFC is to develop collaboration between the...
Persistent link: https://www.econbiz.de/10011989203