Narrow search
Showing 1 - 10 of 107
Cover Image
Le champagne à la conquête des États-Unis : l'exemple de Moët & Chandon 1920-1939
Tesson, Yves - In: Mondialisation, modèles nationaux de développement et …, (pp. 168-185). 2016
Persistent link: https://www.econbiz.de/10011587979
Cover Image
Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category
Cara, Corina; Tocila, Tudor - In: Analele ştiinţifice ale Univerşităţii Alexandru … 62 (2015) 1, pp. 65-73
Persistent link: https://www.econbiz.de/10011478433
Cover Image
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Cover Image
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Cover Image
Soccer clubs and regional image
Hamm, Rüdiger - 2015
A number of studies have been conducted trying to describe and estimate the regional economic effects of sports clubs, especially of soccer clubs. Most of these studies focus on demand-side effects because regional multiplier analysis seems to offer a powerful tool for this kind of estimations....
Persistent link: https://www.econbiz.de/10011482339
Cover Image
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
Cover Image
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
Cover Image
The impact of web design on brand perception an example : the multi-utility brand IKB
Griessner, Barbara - In: Conference proceedings trends in business communication 2016, (pp. 125-132). 2017
Persistent link: https://www.econbiz.de/10011620164
Cover Image
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Cover Image
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R. - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542