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Journal of business research : JBR
22
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
18
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
International journal of advertising : the quarterly review of marketing communications
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
10
International journal of economics and financial issues : IJEFI
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Journal of marketing management : MM
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
8
Marketing letters : a journal of research in marketing
8
Reinventing management strategies : the design for future ; issues in marketing and finance
8
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
8
Business horizons
7
Designing and communicating experience
7
Ethics, social responsibility and sustainability in marketing
7
Journal of retailing and consumer services
7
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
6
Conference proceedings trends in business communication 2016
6
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
6
Interdisciplinary management research XVI ; 1
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
The journal of brand management : an international journal
6
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
4
Computational & mathematical organization theory
4
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
4
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
4
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
4
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
4
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ECONIS (ZBW)
729
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1
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
4
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand
community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
5
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
6
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
7
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
8
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
9
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
10
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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