Carrillo, Miriam; Gonzalez-Sparks, Alicia; Salcedo, … - In: Journal of economics, finance & administrative science 23 (2018) 45, pp. 150-166
preadolescent children on the influence perception in their mothers' purchasing behavior in Peruvian toy stores. The literature … go to purchase toys to major shopping centers with their children aged 8-11 years. Findings The results show that the … behavior on the aspect of children influencing mothers, and that for Latin American contexts, the level of expenditure still …