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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara; Marikyan, Davit; Slade, Emma L. - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 42-55). 2024
Persistent link: https://www.econbiz.de/10014501026
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Do soda taxes affect the consumption and health of school-aged children? : evidence from France and Hungary
Gangl, Selina - 2021 - Revised version
This paper examines the effect of two different soda taxes on consumption behaviour and health of school-aged children …
Persistent link: https://www.econbiz.de/10012670748
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Children's perceptions of sponsorship disclosures in online influencer videos
Rozendaal, Esther; Reijmersdal, Eva A. van; Goot, … - In: Designing and communicating experience, (pp. 273-287). 2021
Persistent link: https://www.econbiz.de/10012648321
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Social power of preadolescent children on influence in their mothers' purchasing behavior : initial study in Peruvian toy stores
Carrillo, Miriam; Gonzalez-Sparks, Alicia; Salcedo, … - In: Journal of economics, finance & administrative science 23 (2018) 45, pp. 150-166
preadolescent children on the influence perception in their mothers' purchasing behavior in Peruvian toy stores. The literature … go to purchase toys to major shopping centers with their children aged 8-11 years. Findings The results show that the … behavior on the aspect of children influencing mothers, and that for Latin American contexts, the level of expenditure still …
Persistent link: https://www.econbiz.de/10012010198
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Do soda taxes affect the consumption and health of school-aged children? : evidence from France and Hungary
Gangl, Selina - 2020
This paper examines the effect of soda taxes on the consumption behaviour and health of school-aged children in Europe …
Persistent link: https://www.econbiz.de/10012426921
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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Changing patterns of relations between Taiwan, China, and the USA
Kindermann, Gottfried-Karl - In: Economic and political cooperation between Asia and …, (pp. 53-63). 2013
Persistent link: https://www.econbiz.de/10010336242
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Childhood environment and gender gaps in adulthood
Chetty, Raj; Hendren, Nathaniel; Lin, Frina; … - In: The American economic review 106 (2016) 5, pp. 282-288
Persistent link: https://www.econbiz.de/10011699950