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Preis- und Wettbewerbsstrategien : Ethik und Moral in der Wirtschaft, internationaler Wettbewerb, Erfahrungen aus anderen Branchen ; Dokumentation ; Darmstadt, 17./18. April 1996
Elsass, Siegfried
(
revision
)
-
1996
Persistent link: https://www.econbiz.de/10000941823
Saved in:
2
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
3
The practice of
marketing
management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
4
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
5
Marketing
in the long run : proceedings of the 2nd Workshop on Historical Research on
Marketing
co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
6
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
7
Basic
marketing
: a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
8
Principles of
marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
9
A strategic approach to business
marketing
Spekman, Robert E.
(
contributor
); …
-
1985
Persistent link: https://www.econbiz.de/10000697570
Saved in:
10
Marketing
communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
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