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Werbung
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582
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5
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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European Advertising Academy
4
European Society for Opinion and Marketing Research
4
Springer Fachmedien Wiesbaden
3
American Marketing Association
2
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2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsche Rentenversicherung Bund
1
Deutscher Kommunikationsverband
1
Deutschland / Statistisches Bundesamt
1
Economist Conference Unit <London>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Hochschule für Ökonomie Bruno Leuschner / Wissenschaftsbereich Außenhandelsorganisation und Marktarbeit
1
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1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
International Conference on Marketing and Development
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Conference on Research in Advertising <7, 2008, Antwerpen>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Journées d'Etude sur les Données Longitudinales dans l'Analyse du Marché du Travail <17, 2010, Marseille>
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Lennart-Bernadotte-Stiftung
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
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Advances in advertising research
7
Research
3
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2
European Advertising Academy
2
Gabler Research
2
Journal of human resources : JHR
2
AMA proceedings series
1
Advertising and consumer psychology
1
Bericht der GfK-Tagung : vom ...
1
Deutsche Dokumentation
1
Deutsche Rentenversicherung
1
European Advertising Academy / Research
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Konferenzmaterial / Hochschule für Ökonomie, Berlin
1
Lecture notes in economics and mathematical systems : LNEMS
1
Mainauer Gesprächsbeiträge zu gesellschaftspolitischen Fragen unserer Zeit : Schriftenreihe der Lennart-Bernadotte-Stiftung
1
Marketing and consumer psychology series
1
Media-Spectrum
1
N C Project 117 monograph : studies of the Organisation and Control of the US Food System
1
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1
Rapports et échanges sur les liens emploi-formation : échanges du CEREQ
1
Reihe Wirtschaftswissenschaft
1
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
1
Schriften des Vereins für Socialpolitik : SVS
1
Schriften zur Kommunikationsarbeit
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Sparkassen in der Geschichte / 1
1
Spektrum Bundesstatistik
1
Springer Gabler Research
1
Studies of the Organization and Control of the US Food System
1
The journal of law & economics
1
Untersuchungen zur Wirtschafts-, Sozial- und Technikgeschichte
1
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1
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1
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ECONIS (ZBW)
61
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1
The changing roles of
advertising
: [extended versions of papers presented at the 11th ICORIA (International Conference on Research in
Advertising
) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
2
Extending the boundaries of
advertising
: [extended versions of papers presented at the 12th ICORIA (International Conference on Research in
Advertising
) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
3
Advertising
and communication : proceedings 4th International Conference on Research in
Advertising
(ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
4
Special issue: International Conference on Research in
Advertising
(ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
5
Breaking new ground in theory and practice
Okazaki, Shintaro
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10012878611
Saved in:
6
Selling modernity :
advertising
in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
7
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
8
Seminar on How
Advertising
Works and How Promotions Work : Amsterdam (the Netherlands), 22nd - 24th April 1991
1991
Persistent link: https://www.econbiz.de/10000827746
Saved in:
9
Sponsoring : Chancen für die Kommunikationsarbeit
Dahlhoff, Hans-Dieter
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000751508
Saved in:
10
1992: the implications for marketing,
advertising
and the media
1989
Persistent link: https://www.econbiz.de/10000783628
Saved in:
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