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Marketing management
23
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23
Marketing theory
20
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16
Market research
10
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10
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9
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03.12.1989
1
07.09.1986
1
08.02.1981
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15.09.1991
1
16.06.1986
1
17.02.1985
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23.03.1983
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24.01.1990
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27.09.1987
1
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Conference proceedings
Konferenzschrift
115
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45
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45
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39
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39
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21
Non-commercial literature
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review-article
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English
36
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Brown, Tom
2
Arnold, Todd J.
1
Bharadwaj, Sundar
1
Bitner, Mary Jo
1
Brady, Michael K.
1
Cron, William L.
1
Czepiel, John A.
1
Donnelly, James H.
1
Easwar, Iyer
1
Evans, Kenneth R.
1
George, William R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Jaworski, Bernard J.
1
Kirpalani, Vishnu H.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
Lutz, Richard J.
1
McTavish, Ronald
1
Moore, Marian C.
1
Morgan, Neil A.
1
Noble, Stephanie M.
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Rindfleisch, Aric
1
Scheer, Lisa K.
1
Slotegraaf, Rebecca
1
Spekman, Robert E.
1
Srinivasan, Raji
1
Steenburgh, Thomas J.
1
Surprenant, Carol F.
1
Swaminathan, Vanitha
1
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American Marketing Association
36
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
European Society for Opinion and Marketing Research
1
International Marketing Conference <1986, Singapur>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
Services Marketing Conference <5, 1986, Boston, Mass.>
1
Services Marketing Conference <6, 1987, San Diego, Calif.>
1
Services Marketing Conference <7, 1988, Arlington, Va.>
1
Special Educators' Conference <1, 1981, Orlando, Fla.>
1
Summer AMA Conference <2016, Atlanta, Ga.>
1
Summer Educators' Conference <2010, Boston, Mass.>
1
Summer Educators' Conference <2011, San Francisco, Calif.>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Educators' Conference <2011, Austin, Tex.>
1
Winter Educators' Conference <2012, St. Petersburg, Fla.>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Educators' Conference <2013, Las Vegas, Nev.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Winter Marketing Educators' Conference <2015, San Antonio, Tex.>
1
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Published in...
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Proceedings series / American Marketing Association
11
AMA educators' proceedings
2
AMA educators proceedings
1
AMA proceedings series
1
Proceedings series
1
Source
All
ECONIS (ZBW)
36
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1
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
2
Combined proceedings / 1st Annual Behavioral Research Conference "Strategic Decision from Behavioral Research", January 24 - 26 1990 ; 21st Annual Attitude Research Conference "Axi...
1990
Persistent link: https://www.econbiz.de/10000837803
Saved in:
3
The services challenge : integrating for competitive advantage
Czepiel, John A.
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000813700
Saved in:
4
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
5
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
6
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
7
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
8
A strategic approach to business marketing
Spekman, Robert E.
(
contributor
); …
-
1985
Persistent link: https://www.econbiz.de/10000697570
Saved in:
9
International marketing : managerial issues, research, and opportunities ; proceedings from a workshop
Kirpalani, Vishnu H.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000700068
Saved in:
10
Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
Saved in:
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