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Marketing strategy and management
Baker, Michael J.; Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10000559830
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Introduction to marketing : theory and practice
Palmer, Adrian - 2009 - 2nd ed.
Persistent link: https://www.econbiz.de/10003758702
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Principles and practice of marketing
Jobber, David - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10003356868
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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ABC der Betriebswirtschaft : die etwas andere Einführung in die Welt der betriebswirtschaftlichen Grundlagen und unternehmerischen Denkens
Mihalic, Victor - 2007 - 7. Aufl.
Persistent link: https://www.econbiz.de/10003453127
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
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The quintessence of marketing : what you really need to know to manage your marketing activities
Bickhoff, Nils; Hollensen, Svend; Opresnik, Marc Oliver - 2014
Persistent link: https://www.econbiz.de/10010379533
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian - 2017 - Fourth edition
"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...
Persistent link: https://www.econbiz.de/10011544275
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Marketingpläne : eine Einführung für die praktische Anwendung
McDonald, Malcolm - 2008 - 6. Aufl.
Persistent link: https://www.econbiz.de/10003751051