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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Bundling im Marketing : Potentiale - Strategien - Käuferverhalten
Priemer, Verena M. - 2000
Persistent link: https://www.econbiz.de/10001401277
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
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Co-creating consumption experiences : an endless innovation
Borghini, Stefania; Carù, Antonella - In: Strategic market creation : a new perspective on …, (pp. 257-284). 2008
Persistent link: https://www.econbiz.de/10003732364
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The changing face of marketing management in Vietnam
Dietrichsen, Pierre - In: The changing face of Vietnamese management, (pp. 50-92). 2009
Persistent link: https://www.econbiz.de/10003888440
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Identifying hidden needs : creating breakthrough products
Goffin, Keith; Lemke, Fred - 2010
Persistent link: https://www.econbiz.de/10008667698
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Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R. - In: Journal of marketing communications 16 (2010) 3, pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388
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Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony - In: Journal of marketing communications 13 (2007) 2, pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 313-330
Persistent link: https://www.econbiz.de/10009535031