Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A Model of Balanced Choice Beh...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markentreue
10
Brand loyalty
9
Markenimage
4
Brand image
3
Deutschland
3
Germany
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindung
2
Markenführung
2
2000-2012
1
Advertising effects
1
American
1
Amerikanisch
1
Arbeitsmotivation
1
Automotive industry
1
Beziehungsmarketing
1
Big Data
1
Communication media
1
Community
1
Competitive advantage
1
Confidence
1
Corporate reputation
1
Customer retention
1
DWS Investment GmbH
1
Electric vehicle
1
Elektrofahrzeug
1
Emotion
1
Environmental consciousness
1
Financial services
1
Finanzdienstleistung
1
Finland
1
Finnland
1
Firm performance
1
Firmenimage
1
Frauen
1
Frauenbewegung
1
Gamification
1
Gemeinschaft
1
more ...
less ...
Type of publication
All
Article
7
Book / Working Paper
3
Type of publication (narrower categories)
All
Fallstudie
Article in journal
988
Aufsatz in Zeitschrift
988
Working Paper
98
Graue Literatur
70
Non-commercial literature
70
Aufsatz im Buch
60
Book section
60
Hochschulschrift
57
Arbeitspapier
55
Thesis
49
Article
39
Collection of articles of several authors
16
Sammelwerk
16
Case study
10
Conference paper
10
Dissertation u.a. Prüfungsschriften
10
Konferenzbeitrag
10
Aufsatzsammlung
7
Collection of articles written by one author
4
Conference Paper
4
Sammlung
4
Bibliographie
3
Bibliografie enthalten
2
Bibliography included
2
Congress Report
2
Guidebook
2
Handbook
2
Handbuch
2
Ratgeber
2
Fallstudiensammlung
1
Interview
1
Konferenzschrift
1
Mikroform
1
more ...
less ...
Language
All
English
8
German
2
Author
All
Buchanan-Oliver, Margo
1
Chakravarty, Surabhi
1
Endress, Tobias
1
Gregory, James R.
1
Haig, Matt
1
Paharia, Rajat
1
Rintamäki, Jukka
1
Schau, Hope Jensen
1
Schnellbach, S.
1
Serwene, S.
1
Sierra Garcia, M.
1
Srivastava, R. K.
1
Staufer, Isabel Maria
1
Weijo, Henri
1
more ...
less ...
Published in...
All
Cases on branding strategies and product development : successes and pitfalls
1
Computer-mediated marketing strategies : social media and online brand communities
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Gender, culture, and consumer behavior
1
Innovatives Markenmanagement
1
International journal of strategic change management : IJSCM
1
Research
1
Research in consumer behavior
1
Trust Inc. : strategies for building your company's most valuable asset
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
-
2014
Persistent link: https://www.econbiz.de/10010439276
Saved in:
2
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
3
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
4
Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
Saved in:
5
"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen
;
Buchanan-Oliver, Margo
- In:
Gender, culture, and consumer behavior
,
(pp. 33-60)
.
2012
Persistent link: https://www.econbiz.de/10009544246
Saved in:
6
Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009011501
Saved in:
7
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Paharia, Rajat
-
2013
Persistent link: https://www.econbiz.de/10009769925
Saved in:
8
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
Saved in:
9
Brand trust is the foundation to brand loyalty
Gregory, James R.
- In:
Trust Inc. : strategies for building your company's …
,
(pp. 33-40)
.
2014
Persistent link: https://www.econbiz.de/10010227645
Saved in:
10
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
