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Fallstudie
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64,863
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64,863
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9,875
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8,781
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Dennis, Charles
3
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Welch, Catherine
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2
Borghini, Stefania
2
Buckley, Peter J.
2
Carù, Antonella
2
Dahlan, Winai
2
Derval, Diana
2
Enomoto, Nozomi
2
Goffin, Keith
2
Henninger, Claudia E.
2
Horn, Sierk
2
Koners, Ursula
2
Luedicke, Marius K.
2
Maclaran, Pauline
2
Malefyt, Timothy de Waal
2
McCabe, Maryann
2
Meyer, Frederik
2
Nur, Hadi
2
Nurdeng Deuraseh
2
Peñaloza, Lisa
2
Piekkari, Rebecca
2
Pratikto, Heri
2
Purnomo, Agus
2
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2
Ryding, Daniella
2
Smith, Alan D.
2
Taufiq, Ahmad
2
Voak, Adam
2
Öberg, Christina
2
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1
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1
Acker, Kristin
1
Acker, Kristina
1
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1
Ajami, Riad A.
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International Conference on Halal Development <1., 2020, Malang>
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Springer International Publishing
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Dänemark / Erhvervs- og Byggestyrelsen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Gesellschaft für Ökologische Kommunikation mbH
1
Haufe-Lexware GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Rheinwerk Verlag
1
Springer-Verlag GmbH
1
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Verlag Werner Hülsbusch
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5
European journal of marketing : EJM
4
Harvard business review : HBR
4
Research
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Building corporate identity, image and reputation in the digital era
3
Consumer culture theory
3
Journal of business ethics : JOBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Anthropology and business
2
Contributions to management science
2
Digital and social media marketing : a results-driven approach
2
Gabler Research
2
International journal of business innovation and research
2
International journal of services and operations management
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management for professionals
2
Marketing : ZFP ; journal of research and management
2
Marketing management : a cultural perspective
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Woodhead Publishing series in consumer science and strategic marketing
2
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
2
(De)mobilizing the entrepreneurship discourse : exploring entrepreneurial thinking and action
1
Accountability and social responsibility : international perspectives
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in finance, accounting, and economics book series
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
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Applied Marketing Science /Angewandte Marketingforschung
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ECONIS (ZBW)
327
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1
The right sensory mix : targeting consumer product development scientifically
Derval, Diana
-
2010
Persistent link: https://www.econbiz.de/10008663187
Saved in:
2
Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
Saved in:
3
The performance of ISO certification based on consumer perspective : a case study of a travel agency
Wu, Shwu-ing
;
Jang, Jiun-yi
- In:
Total quality management & business excellence : an …
24
(
2013
)
4
,
pp. 496-518
Persistent link: https://www.econbiz.de/10009752066
Saved in:
4
Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel
Bruhn, Manfred
;
Batt, Verena
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10009271598
Saved in:
5
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10011385553
Saved in:
6
The right sensory mix : decoding customers’ behavior and preferences
Derval, Diana
-
2022
-
Second edition
Persistent link: https://www.econbiz.de/10012534694
Saved in:
7
Moving away from chronological time : introducing the shadows of time and chronotopes as new understandings of "narrative time"
Pedersen, Anne Reff
- In:
Organization : the critical journal of organization, …
16
(
2009
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10003854726
Saved in:
8
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
9
Perception
gaps between headquarters and subsidiary managers : differing perspectives on subsidiary roles and their implications
Daniel, Andrea
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003881477
Saved in:
10
Cognitive framing and incumbent inertia in response to technological discontinuities : a replication and extension of the Gilbert Study in the German book retailing industry
König, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003911368
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