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"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
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Die Otto Group hat 2012 die Rechte an der Internetmarke Neckermann.de und deren Eigenmarken in Deutschland übernommen, um ehemalige Neckermann-Kunden für sich zu gewinnen. Auf der Plattform, die am 30. Januar 2013 zunächst als Shopping-Suchmaschine gestartet war, finden sich inzwischen...
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must-read for everyone working in marketing and advertising"-- … print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by …
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advertising, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social …
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