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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert - 2013 - 2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
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Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio - In: Cases on branding strategies and product development : …, (pp. 298-326). 2015
Persistent link: https://www.econbiz.de/10010504632
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Generation Unverbindlich : Entscheidungsvorgänge in der Share Economy - eine Fallstudie des modernen Carsharing-Nutzers
Kurth, Daniel J. - 2017
Persistent link: https://www.econbiz.de/10012878101
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter; Ludewig, Dirk - In: Journal of general management 33 (2007/08) 3, pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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Consumers' activities for brand selection : in the case of jewelry accesory purchasing
Takeyasu, Kazuhiro; Ishio, Chie - In: Journal of economics, business and law 12 (2009), pp. 1-24
Persistent link: https://www.econbiz.de/10003974180
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Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J. - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
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The brick testament : religiosity among the adult fans of Lego
Muñiz, Albert M.; Antorini, Yun Mi; Schau, Hope Jensen - In: The Routledge companion to digital consumption, (pp. 308-316). 2013
Persistent link: https://www.econbiz.de/10009690723
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When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco; Tavassoli, Nader T. - In: Harvard business review : HBR 95 (2017) 5, pp. 143-147
Persistent link: https://www.econbiz.de/10011730477