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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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E-business in the 21st Century : realities, challenges and outlook
Xu, Jun; Quaddus, Mohammed - 2010
Persistent link: https://www.econbiz.de/10003856373
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Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 307-327). 2012
Persistent link: https://www.econbiz.de/10009553513
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Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp; Kasberg, Hanna Laura - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 289-305). 2012
Persistent link: https://www.econbiz.de/10009553516
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Groundswell : winning in a world transformed by social technologies
Li, Charlene; Bernoff, Josh - 2008 - [Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
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Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana - In: Handbook of research on effective marketing in …, (pp. 315-324). 2014
Persistent link: https://www.econbiz.de/10010403471
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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.; Kammerlander, Nadine; Ivens, … - In: Journal of marketing theory and practice 24 (2016) 4, pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
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Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi; Foroudi, Pantea; Imani, Saheb - In: Building corporate identity, image and reputation in …, (pp. 307-346). 2022
Persistent link: https://www.econbiz.de/10012609402
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From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga; Anderson, Helén - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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Social Branding via XING
Ludowig, Carsten; Schmidt-Grell, Stefan - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 347-357). 2012
Persistent link: https://www.econbiz.de/10009553475