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An analysis of barter in the b...
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ECONIS (ZBW)
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1
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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2
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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3
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
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4
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
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5
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
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6
Television revenue and the structure of athletic contests : the case of the National Basketball Association
Caudill, Steven B.
- In:
Eastern economic journal
24
(
1998
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10001235274
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7
Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim
;
Kraus, Stephen
;
Harrison, Doug
-
2011
Persistent link: https://www.econbiz.de/10008842344
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8
The economic value of volunteers to nonprofit organizations
Bowman, Woods
- In:
Nonprofit management & leadership
19
(
2008/09
)
4
,
pp. 491-506
Persistent link: https://www.econbiz.de/10003865199
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9
Differential effects of the two types of information systems : a hospital-based study
Menon, Nirup M.
;
Yaylacicegi, Ulku
;
Cezar, Asunur
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
1
,
pp. 297-316
Persistent link: https://www.econbiz.de/10003990203
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10
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
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