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Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
2
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
3
Organizational identity in practice
Lerpold, Lin
(
ed.
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003365016
Saved in:
4
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
Schmidt, Holger J.
(
ed.
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003473946
Saved in:
6
Marken-Management : Jahrbuch für Strategie und Praxis der Markenführung
Frankfurt, M. : Dt. Fachverl.
-
2008/09(2008) - 2010/11(2010); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003608281
Saved in:
7
La recuperación de la confianza : casos de estudio sobre la gestión de la reputación de las empresas españolas
Villafañe, Justo
(
contributor
)
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10011391035
Saved in:
8
Corporate Design (CD) : Akquisition, Sensibilisierung, Prozess, Vertragsgestaltung ; [Kosten und Nutzen]
Abdullah, Rayan
;
Cziwerny, Roger
-
2007
-
2., vollkommen überarb. und erw. Neuaufl.
Persistent link: https://www.econbiz.de/10003438525
Saved in:
9
Business ethics : case studies and selected readings
Jennings, Marianne
-
2009
-
6th ed.
Persistent link: https://www.econbiz.de/10009234339
Saved in:
10
Walking the talk : the business case for sustainable development
Holliday, Charles O.
;
Schmidheiny, Stephan
;
Watts, Philip
-
2002
-
1. ed.
Persistent link: https://www.econbiz.de/10009786714
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