Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris … Hackley's text documents the main issues of modern day critical theory in marketing …

These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers …

Creative splintering and structural change in Leicester, UK / Rachel Granger -- Technology as a source for creativity … which emerged over the course of eight European Colloquiums on Culture, Creativity and Economy (CCE): 1) The tension between … isolated and interconnected spaces of creativity. This book will be of interest to students, scholars and professionals …

understandings of artisan work, considers the links between artisan creativity and mobility. Through case studies of different …