//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Reklame : eine Untersuchun...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
58
Marketingmanagement
42
Marketing management
41
Theorie
40
Theory
40
Deutschland
23
Germany
22
Electronic Commerce
20
Online-Marketing
20
Marketing theory
18
Marketingtheorie
18
Internet marketing
17
USA
17
United States
17
Werbung
17
Advertising
16
Consumer behaviour
16
Konsumentenverhalten
16
Market research
15
Marktforschung
15
E-commerce
14
Betriebswirtschaftslehre
12
Business economics
12
Verbraucherverhalten
12
Beziehungsmarketing
11
Internet
11
Relationship marketing
11
Strategisches Management
8
Brand management
7
Internationales Marketing
7
Management
7
Markenführung
7
Marketingforschung
7
Social Web
7
Social web
7
Computer-assisted marketing
6
IT-gestütztes Marketing
6
International marketing
6
Markenpolitik
6
Unternehmen
6
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Book / Working Paper
156
Type of publication (narrower categories)
All
Glossar enthalten
Article in journal
5,559
Aufsatz in Zeitschrift
5,559
Hochschulschrift
5,242
Thesis
3,328
Dissertation u.a. Prüfungsschriften
1,949
Collection of articles of several authors
1,763
Sammelwerk
1,763
Lehrbuch
1,625
Aufsatzsammlung
1,565
Graue Literatur
1,562
Non-commercial literature
1,562
Textbook
1,222
Bibliografie enthalten
899
Bibliography included
899
Working Paper
826
Konferenzschrift
817
Arbeitspapier
790
Aufsatz im Buch
716
Book section
716
Case study
514
Fallstudie
514
Ratgeber
426
Guidebook
367
Handbook
367
Handbuch
367
Conference proceedings
302
Bibliographie
284
Wörterbuch
164
Glossary included
156
Festschrift
137
Fallstudiensammlung
104
Bibliografie
98
Collection of articles written by one author
94
Sammlung
94
Einführung
89
Advisory report
85
Gutachten
85
Universitätsschrift
75
Enzyklopädie
73
more ...
less ...
Language
All
English
90
German
66
Author
All
Kotler, Philip
10
Armstrong, Gary
7
Solomon, Michael R.
6
Askegaard, Søren
4
Baines, Paul
4
Bamossy, Gary J.
4
Fill, Chris
4
Lammenett, Erwin
4
Olbrich, Rainer
4
Arens, William F.
3
Baumgarth, Carsten
3
Belch, George E.
3
Belch, Michael A.
3
Bush, Robert P.
3
Dichtl, Erwin
3
Erlhofer, Sebastian
3
Hair, Joseph F.
3
Hartley, Steven W.
3
Hogg, Margaret K.
3
Hörschgen, Hans
3
Keller, Kevin Lane
3
Kerin, Roger A.
3
Nieschlag, Robert
3
Ortinau, David J.
3
Rudelius, William
3
Saunders, John A.
3
Wong, Veronica
3
Aaker, David A.
2
Blakeman, Robyn
2
Blythe, Jim
2
Bänsch, Axel
2
Capon, Noel
2
Chaffey, Dave
2
Chapman, Merrill R.
2
Day, George S.
2
Eckardt, Gordon H.
2
Ferrell, Odies C.
2
Frost, Raymond
2
Go, Frank M.
2
Grünig, Rudolf
2
more ...
less ...
Institution
All
Books on Demand GmbH <Norderstedt>
1
Centre for Co-operation with European Economies in Transition
1
Europäische Kommission / Generaldirektion Wettbewerb
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
OECD
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Slovenská technická univerzita v Bratislave
1
Springer Gabler <Firma>
1
more ...
less ...
Published in...
All
Always learning
6
McGraw-Hill/Irwin series in marketing
4
wi - Wirtschaft
4
Lehrbuch
2
McGraw-Hill Irwin series in marketing
2
Rheinwerk Computing
2
Elgar advanced introductions
1
Europäische Hochschulschriften / 5
1
Examples & explanations
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Galileo Computing
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
McGraw-Hill higher education
1
McGraw-Hill series in marketing
1
NWB-Studienbücher Wirtschaftsinformatik
1
NetEffect Series: job skills
1
Online Plus
1
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
Studienbücher der Wirtschaft
1
Studium
1
The McGraw-Hill/Irwin series in marketing
1
The practice of management series
1
Werben & Verkaufen
1
Wirtschaft / Marketing
1
dtv / Beck EDV-Berater
1
wi - Wirtschaft / Marketing
1
wi - wirtschaft
1
wi wirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
156
Showing
1
-
10
of
156
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
2
Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003929376
Saved in:
3
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
4
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
Saved in:
5
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
6
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
7
Low Budget
Werbung
& Guerilla Marketing für Anwalt, Notar, Steuerberater : [Blitzschnell und supergünstig neue Klienten werben]
Gmeiner, Alois
-
2008
-
Überarb. u. erg. Neuaufl.
Persistent link: https://www.econbiz.de/10003775361
Saved in:
8
Marketing
Hiam, Alexander
-
2006
Persistent link: https://www.econbiz.de/10003288140
Saved in:
9
Contemporary advertising
Arens, William F.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003431969
Saved in:
10
Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene
;
Belch, George E.
;
Belch, Michael A.
-
2015
-
10. ed.,
Persistent link: https://www.econbiz.de/10011344786
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->