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Market research
51
Marktforschung
51
Theorie
23
Theory
23
Marketingforschung
18
USA
14
United States
14
Marketingmanagement
12
Marketing
11
Marketing management
11
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5
Konsumentenverhalten
5
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1
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Book / Working Paper
51
Type of publication (narrower categories)
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Glossar enthalten
Article in journal
2,555
Aufsatz in Zeitschrift
2,555
Aufsatz im Buch
1,231
Book section
1,231
Hochschulschrift
776
Graue Literatur
710
Non-commercial literature
710
Thesis
501
Working Paper
338
Collection of articles of several authors
329
Sammelwerk
329
Lehrbuch
319
Arbeitspapier
312
Textbook
257
Bibliografie enthalten
237
Bibliography included
237
Aufsatzsammlung
201
Konferenzschrift
189
Conference proceedings
95
Case study
92
Fallstudie
92
Dissertation u.a. Prüfungsschriften
68
Handbook
66
Handbuch
66
Statistik
66
Reprint
64
Statistics
60
Glossary included
51
Mehrbändiges Werk
40
Multi-volume publication
40
Festschrift
32
Forschungsbericht
30
Bibliografie
27
Ratgeber
26
Wörterbuch
25
Market information
24
Marktinformation
24
Mikroform
23
Guidebook
22
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English
46
German
5
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Hair, Joseph F.
8
Bush, Robert P.
7
Ortinau, David J.
7
McDaniel, Carl D.
6
Zikmund, William G.
5
Aaker, David A.
4
Day, George S.
4
Gates, Roger
4
Ferrell, Odies C.
3
Kumar, V.
3
Pride, William M.
3
Winer, Russell S.
3
Basteri, Cynthia Gendall
2
Celsi, Mary Wolfinbarger
2
Clark, Brenda
2
Kinnear, Thomas C.
2
Leone, Robert P.
2
Sobel, Jennie
2
Taylor, James R.
2
Albaum, Gerald
1
Albaum, Gerald S.
1
Assael, Henry
1
Babin, Barry J.
1
Birks, David F.
1
Brett, Deborah L.
1
Breunig, Florian
1
Cooper, Donald R.
1
Dhar, Ravi
1
Dillon, William R.
1
Dreyer, Axel
1
Eckardt, Gordon H.
1
Firtle, Neil H.
1
Garcia, Rosanna
1
Gates, Roger H.
1
Groß, Sven
1
Hardiman, Marco
1
Hawkins, Del I.
1
Hehn, Patrick
1
Howard, John A.
1
Kahn, Kenneth B.
1
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Australien / Department of Industry, Science and Technology
1
Coopers & Lybrand, Multimedia Industry Group
1
Product Development & Management Association
1
Urban Land Institute <Washington, DC>
1
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McGraw-Hill/Irwin series in marketing
4
McGraw-Hill series in marketing
2
Always learning
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Business & Management
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Schriftenreihe Dienstleistungsmanagement: Tourismus, Sport, Kultur
1
Studienbücher der Wirtschaft
1
informa business
1
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ECONIS (ZBW)
51
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1
Marketing research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
;
Kresge, Sebastian S.
-
1979
Persistent link: https://www.econbiz.de/10000048334
Saved in:
2
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
3
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
4
Exploring marketing research
Zikmund, William G.
-
1986
-
2. ed
Persistent link: https://www.econbiz.de/10000700785
Saved in:
5
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
6
The insider's guide to demographic know-how : everything marketers need to know about how to find, analyze and use information about their customers
Wickham, Penelope
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000766914
Saved in:
7
Excellence in content : the focus for Australian investment in multimedia content
Montgomery, John
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925591
Saved in:
8
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
9
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001818871
Saved in:
10
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
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