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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Essentials of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2005 - 4. ed
Persistent link: https://www.econbiz.de/10001810558
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Consumer behavior : a strategic approach
Assael, Henry - 2004
Persistent link: https://www.econbiz.de/10001848623
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Marketing dynamics
Clark, Brenda; Sobel, Jennie; Basteri, Cynthia Gendall - 2006
Persistent link: https://www.econbiz.de/10002641831
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Marketing dynamics
Clark, Brenda; Sobel, Jennie; Basteri, Cynthia Gendall - 2010 - 2. ed
Persistent link: https://www.econbiz.de/10003798603
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing : Grundlagen & Praxis ; [inklusive online- & social media-marketing]
Eckardt, Gordon H.; Hardiman, Marco - 2011 - 2. Aufl
Persistent link: https://www.econbiz.de/10009313765
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2009 - 3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578