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Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf (ed.) - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001488580
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Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
Ahlert, Dieter (ed.) - 2002
Persistent link: https://www.econbiz.de/10001658275
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Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf (ed.) - 2002 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001697974
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing management : a relationship approach
Hollensen, Svend - 2015 - 3. ed.
Persistent link: https://www.econbiz.de/10010426428
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2005 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2009 - 3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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Global sourcing of services : strategies, issues and challenges
Palvia, Shailendra (ed.); Palvia, Prashant (ed.) - 2017
Persistent link: https://www.econbiz.de/10011477800
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Strategic sourcing in the new economy : harnessing the potential of sourcing business models for modern procurement
Keith, Bonnie; Vitasek, Kate; Manrodt, Karl; Kling, Jeanne - 2016
"An essential factor for analyzing effective buyer/seller relationships is recognizing the changing role of power in business. The 21st century has brought a new meaning to what it means to be powerful. In a simpler time, power basically equated with wealth and/or unquestioned authority. Power...
Persistent link: https://www.econbiz.de/10011383450
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Handbuch Beschaffung : Strategien, Methoden, Umsetzung
Boutellier, Roman (ed.); Wagner, Stephan M. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001727906