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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein (contributor) - 2010
Persistent link: https://www.econbiz.de/10003929376
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Grundlagen des Marketings
Russell, Edward - 2010
Persistent link: https://www.econbiz.de/10003906590
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2004 - 6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
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Käuferverhalten
Bänsch, Axel - 1993 - 5., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10000345798
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Strategic marketing management : readings
Dolan, Robert J. (ed.) - 1991
Persistent link: https://www.econbiz.de/10000848495
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Electronic Commerce, Business in digitalen Medien : Geschäftsmodelle, Strategien, Umsetzung
Schreiber, Gerhard Andreas (contributor) - 1998
Persistent link: https://www.econbiz.de/10000671549
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345