//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Pester power : a battle of wil...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
100
Marketing management
98
Marketing
62
Theorie
32
Theory
32
USA
18
United States
18
Marketing theory
17
Marketingtheorie
17
Market research
12
Marktforschung
12
Consumer behaviour
9
Internationales Marketing
9
Konsumentenverhalten
9
Online-Marketing
9
International marketing
8
Internet
8
Advertising
7
Selling
7
Strategisches Management
7
Verkauf
7
Werbung
7
Internet marketing
5
Physical distribution
5
Vertrieb
5
Welt
5
World
5
Betriebswirtschaftslehre
4
Beziehungsmarketing
4
Business economics
4
E-commerce
4
Electronic Commerce
4
Management
4
Relationship marketing
4
Deutschland
3
Germany
3
Social Web
3
Social web
3
Target group
3
Verbraucherverhalten
3
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Book / Working Paper
105
Type of publication (narrower categories)
All
Glossar enthalten
Article in journal
14,031
Aufsatz in Zeitschrift
14,031
Graue Literatur
7,069
Non-commercial literature
7,069
Working Paper
6,610
Arbeitspapier
5,798
Aufsatz im Buch
3,227
Book section
3,227
Hochschulschrift
1,628
Thesis
1,256
Collection of articles of several authors
899
Sammelwerk
899
Lehrbuch
767
Textbook
652
Bibliografie enthalten
575
Bibliography included
575
Aufsatzsammlung
536
Case study
519
Fallstudie
519
Konferenzschrift
362
Dissertation u.a. Prüfungsschriften
358
Ratgeber
214
Amtsdruckschrift
204
Government document
204
Guidebook
194
Conference proceedings
169
Bibliographie
161
Collection of articles written by one author
141
Sammlung
141
Conference paper
126
Konferenzbeitrag
126
Reprint
126
Article
118
Glossary included
105
Handbook
96
Handbuch
96
Statistik
85
Statistics
68
Festschrift
55
more ...
less ...
Language
All
English
85
German
20
Author
All
Kotler, Philip
16
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Olson, Jerry C.
4
Peter, Jerome Paul
4
Ferrell, Odies C.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
Pride, William M.
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Assael, Henry
2
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
2
Hardiman, Marco
2
Hörschgen, Hans
2
Johnston, Mark W.
2
Marshall, Greg W.
2
McDaniel, Carl D.
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Roberts, Mary Lou
2
Ryan, Damian
2
more ...
less ...
Institution
All
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Schweiz / Bundesamt für Statistik
1
Springer Gabler <Firma>
1
Published in...
All
McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Always learning
3
Europäische Hochschulschriften / 5
2
McGraw-Hill Irwin series in marketing
2
Fundierte Forschungsergebnisse für erfolgreiches Marketing im Internet für Entwickler und Entscheider
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Lehrbuch
1
Oryx statistical handbooks
1
Statistik der Schweiz / Fachbereich 20, Wirtschaftliche und soziale Situation der Bevölkerung
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The practice of management series
1
wi - Wirtschaft / Marketing
1
wi wirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
105
Showing
1
-
10
of
105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
2
Neukundengewinnung durch Website- und Suchmaschinenoptimierung, dargestellt am Beispiel der iROI-Strategie entwickelt von Sanjay Sauldie
Lang, Peter Günter
-
2010
Persistent link: https://www.econbiz.de/10003909720
Saved in:
3
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Bauer, Christoph
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009156085
Saved in:
4
Marketing, Analyse und Strategie
Kühn, Richard
-
1994
Persistent link: https://www.econbiz.de/10000905930
Saved in:
5
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000953210
Saved in:
6
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
7
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
8
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
9
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
10
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->