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Brand management
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3
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ECONIS (ZBW)
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
2
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
3
The
brand
glossary
Swystun, Jeff
(
ed.
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10013547521
Saved in:
4
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10003182024
Saved in:
5
Advertising and integrated
brand
promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
6
Deutsche Standards : unternehmerische Verantwortung ; [Unternehmen und Unternehmer in Deutschland, die sich in vorbildlicher Weise gesellschaftlich engagieren]
Langenscheidt, Florian
(
contributor
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003132274
Saved in:
7
Brand
avatar : translating virtual world branding into real world success
Mesa, Alycia de
-
2009
and impact of virtual worlds built around a global
brand
-- Disney's toontown -- Coke studios -- vMTV -- Success stories … -- Reflections on trends, user behaviors and the impact on business and
brand
strategies …
Persistent link: https://www.econbiz.de/10003688829
Saved in:
8
Marketing communications : a
brand
narrative approach
Dahlén, Micael
;
Lange, Fredrik
;
Smith, Terry
-
2010
Persistent link: https://www.econbiz.de/10003856512
Saved in:
9
Eco fashion : Top-Labels entdecken die Grüne Mode
Diekamp, Kirsten
;
Koch, Werner
-
2010
-
1. Aufl
Persistent link: https://www.econbiz.de/10008659062
Saved in:
10
Marketinghandbuch Licensing : Brands und Lizenzthemen professionell vermarkten
Brandt, Stefanie
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009157777
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