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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Marshall, Greg W.; Churchill, Gilbert A. - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2004 - 6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2007 - 7. ed.
Persistent link: https://www.econbiz.de/10013483546
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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Merchandising : theory, principles, and practice
Kunz, Grace I. - 2010 - 3rd ed.
Persistent link: https://www.econbiz.de/10009579717
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Ford, Neil M. - 2003 - 7. ed
Persistent link: https://www.econbiz.de/10001665341
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Licensing digital content : a practical guide for librarians
Harris, Lesley Ellen - 2002
Persistent link: https://www.econbiz.de/10001668628
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Marketinghandbuch Licensing : Brands und Lizenzthemen professionell vermarkten
Brandt, Stefanie - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009157777
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Käuferverhalten
Bänsch, Axel - 1993 - 5., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10000345798
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 1992
Persistent link: https://www.econbiz.de/10000842409